JPKFishingLures is a one-person workshop crafting small-batch soft plastic baits — designed on the water, refined at the bench.
Every swimbait, craw, and paddle worm is mixed, poured, and finished in studio. No two batches are exactly alike, and that's the point.
Built for anglers who care about the difference between good enough and just right.
I started pouring lures because I couldn't find what I wanted on the shelf — the action, the color, the feel. So I built my own.
Every lure in the catalog has been tested on real water, in real conditions, before it earns a spot here. I work with high-grade plastisol, hand-mixed pigments, and custom-cut molds. Small batches mean tight quality control — and the freedom to experiment with finishes and patterns that the big brands can't justify.
If you're an angler who pays attention to the small things — the way a tail kicks on the drop, how a craw sits on the bottom, the subtle flake of a custom color — I think you'll feel right at home here.
Soft swimbait in a realistic yellow-perch pattern — bold black tiger striping over a chartreuse-and-orange belly with a deep-olive back. A natural baitfish profile for clear water and pressured fish.
A stocky-bodied swimbait with a defined head and chin profile that tapers into a wide flat paddle. Built to displace water and throw a heavy thump on the swim — a confidence bait when you need to call them up.
Twin-claw craw with a segmented body. Designed to flap and stand up on the bottom — perfect as a jig trailer or rigged Texas-style for flipping.
A swimbait built around an oversized whipping tail that moves erratically on the retrieve — never the same kick twice. The unpredictable action draws strikes when a steady paddle tail won't.
Compact ribbed swimbait with a small boot tail that rolls on the slowest retrieve. The hot chartreuse glows in stained water and stays visible from a distance — a confidence color for low-light and pressured conditions.
Salted ribbed worm with a slow, shimmying fall and a subtle paddle-end kick. The do-everything bait — wacky-rigged, Texas-rigged, or weightless on a slack line.
A big, true-to-life sucker profile with a detailed body and a soft forked tail. Built to match the real forage — a confident meal for fish keyed in on baitfish.
A long, slender minnow with a slim profile and a thin kicking tail. Rigged on a jighead or weightless, it darts and glides like a fleeing baitfish.
A full-bodied boot-tail swimbait that pushes water and thumps hard on the swim. The wide body holds a hook well and gives a big silhouette for bigger fish.
The downsized Whipwad — a compact curl-tail grub with a whipping action on the smallest profile. Deadly on a jighead or drop-shot for pressured and panfish-sized targets.
A stubby, compact swimbait with a forked boot tail — short body, big action. A great trailer or standalone bait when fish want a smaller, faster-falling profile.
Got a color in mind, a question about an action,
or want to place a small-batch order?
Reach out — I read every message.